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Telling the story of your brand is telling the story of the human experience in the modern world and other humans want to believe in other humans ability to thrive.
If your answer is something like, “I have no idea,” or even “I don’t care as long as I have customers,” well, that’s where marketing comes in.
"To be or not to be. Whether tis nobler in the mind to suffer the slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them."